Though the WhatsApp Business App has been reliable as an instant messaging solution for many companies, it does come with several limitations that the WhatsApp Business Platform can help you overcome. 3 Reasons to Use WhatsApp Business Platform vs. With the right backend system connected via APIs, the WhatsApp Business Platform can allow you to send automated customer notifications, build customer service chatbots, broadcast messages to thousands of contacts, create team inboxes, create custom analytics dashboards, and/or log messages into your CRM-just to name a few. With the WhatsApp Business Platform, you can connect WhatsApp to applications with custom-built functionality you won’t find on the customer or business app. an API) that allows you to connect WhatsApp with other backend systems like CRMs, marketing software, and even your own custom applications. Rather, it is a programming language interface (i.e. Unlike the WhatsApp Customer App and WhatsApp Business App that most of us are accustomed to, the WhatsApp Business Platform is not an application that you can simply open up and use on your smartphone or desktop. You can start conversations with customers in minutes, send customer care notifications or purchase updates, offer your customers a level of personalised service and provide support in the channel that your customers prefer to be reached on." "The WhatsApp Business Platform gives medium to large businesses the ability to connect with customers at scale. For this, it’s best to use the WhatsApp Business Platform-WhatsApp’s flexible API solution to scale your business messaging and easily respond to the needs of your growing business. However, these features may not be enough for businesses that manage hundreds of messages per day, and need to ensure the quality and timeliness of customer communications across multiple team members. With features like profile customisation and built-in auto-replies, they are able to create an official WhatsApp profile for their brand and provide faster responses to their customers. The WhatsApp Business App is a popular instant messaging solution used by many businesses worldwide.
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